Acai Berry in media

Perhaps, acai berry got a massive media mileage when it was mentioned in an episode of the Oprah Winfrey Show, which featured popular medical practitioner Dr. Oz. That significant media exposure served as a springboard that propelled acai berry to greater heights and popularity. All it took was for Dr. Oz to pronounce acai berry as a new entry to his ‘hall of fame’ list of super foods and for Oprah to wonder in amazement. Acai berry instantly turned into an overnight sensation. 

ABC News in November 2006 called acai berry a ‘miracle berry.’ A news report said the fruit could lower weight by lowering volume of bad cholesterol in the body. It said acai berry could also potentially prevent cancer, avoid fatal heart conditions and ward off onset of Alzheimer’s disease. Some studies found that the fruit contain chemicals that boost mind performance and help delay possible occurrence of dementia. 

Almost a year later, the Today Show over at NBC included acai berry in its list of Five Bizarre Foods. The special news feature said acai berry is a purple-pigmented fruit that is fully packed with weight-loss boosting essential fatty acids, protein absorbing amino acids and cancer-preventing antioxidants. The report mentioned availability of acai berry in the market in the form of health juices in gourmet stores and unsweetened pulps. Today Show also acknowledged the fruit’s potential as a nutrient source for muscle regeneration and contraction. 

In February 2008, The Early Show in CBS followed suit when it identified acai berry as a potent weight loss and heart regulating food. The news feature reiterated that while regular exercise and proper weight loss diet are still effective in shedding off unnecessary excess weight, acai berry could very well help keep anyone’s weight in check. Heart health is a by-product of acai berry’s weight loss potential, but it is very much important when targeting overall sound health. 
Acai berry returned to Oprah when it was mentioned in another episode, this time in Dr. Nicolas Perricone’s list of super foods. The fruit was admired for its high content of dietary fiber, phytosterols and monounsaturated fats that help burn up calories and stored fats in the body and promote overall general health. 

In the printed media, acai berry also made waves. In the August 2004 issue of the American Curves Magazine, acai berry was identified as a potent natural sexual enhancer found in the wilds of the Amazon Rainforest. The report described the fruit as a powerful aphrodisiac. The Wall Street Journal and Fitness Magazine also did their share in featuring acai berry as a potential weight loss and health food of the modern times.

Published on  February 23rd, 2017